Google Local SEO
Local SEO leverages the power of Google my business (Google Maps), and other local listing tools to increase organic visibility within a specific geographic location. This leads to a higher prominence on search engines, more in-store visits and sales.
30% of all mobile searches are related to a location, and searches based on immediacy, such as “stores open now,” have more than doubled over the past year (Source: Google). For businesses with a local shopfront, or those wishing to grow foot traffic and sales, the power of local SEO cannot be overlooked.
What is Google Maps Marketing?
Google Maps marketing is the process of using a Google My Business listing to reach new customers and provide relevant, quality information such as store location, opening hours, photos and reviews. Google My Business makes it easier for your customers to find, call, follow directions and visit your business.
Local SEO is a component of Google Maps Marketing focused on optimising the maps listing for higher ranking and greater visibility across search engines.
Google Maps marketing is a complimentary addition to paid and organic search engine marketing. Google Maps Listings are more prominent on mobile devices, meaning more visibility and traffic from users searching on mobiles.
Sentius has the experience and proven capabilities to create Local SEO campaigns that drive measurable results and growth.
Improve Your Local SEO Performance
Local search results are based on relevance, distance, and prominence.
Maintaining an up-to-date Google My Business listing is critical to the success of every local SEO campaign. The first step to improve local SEO performance is to add a business to Google Maps or claim the relevant Google My Business page.
Ensuring the Google Maps page has a relevant description, website, up-to-date phone number and opening hours is important. Uploading images, videos, and gaining customer reviews also helps provide trust signals to show a business is legitimate and validated by other customers.
True local SEO uses a combination of on-site and off-site activities to increase the page and position ranking of a business’s Google Map Listing. The onsite activities mentioned above are relatively easy for many businesses to carry out. However, when it comes to getting results and increasing rankings, off page activities are just as important.
At Sentius, we’ve developed our own tried and tested off page local SEO strategy based in years of research, experience and success delivering outstanding local SEO campaigns. If you’re looking to improve your local SEO performance and get real results from Google My Business, get in touch and schedule a free SEO audit.
Google My Business & Local SEO Campaigns
Local SEO has many similarities to website SEO, however, with local SEO a Google My Business listing is optimised rather than a web page.
Local SEO campaigns at Sentius start with Strategy first. An in-depth audit is conducted to understand the competitive landscape, assess current performance, and identity opportunities. Keyword research is undertaken to determine which search terms hold the most potential value and should be optimised.
After the SEO campaign strategy has been established Google Maps optimisation can begin. This includes a combination of on-site and offsite activities to increase the page and position ranking of a business’s Google Places Map Listings:
GMB Verification & Setup
Business Listing Management & Optimisation
Citation Building / Directory Submissions
Authoritative Article Submissions
GMB Post Management
Geo Grid Ranking Reports
Local Landing Page Creation
Multiple Location Performance Tracking
Implementing a local SEO campaign is critical to driving awareness, traffic and store visits for multiple location and franchise businesses. Local SEO allows businesses to target potential customers and share store specific updates at a hyperlocal level, which often isn’t an option through a corporate or head office national website.
As part of our local SEO services, our in-house software offers multiple location performance tracking, allowing clients to view and compare results across stores. We monitor and alert clients if a specific store performance declines or issues are identified. Multi location performance tracking also allows for baselines and benchmarks to be established in order to gain more detailed information as the campaign progresses.
We’ve worked with many local and national multi-location businesses to drive growth and sales through local SEO. Schedule a free SEO audit to learn more.
Local Business SEO Audits
Understanding current digital performance and the broader competitive market is critical to the success of every local SEO campaign. All SEO services with Sentius begin with an in-depth audit to establish a performance baseline and uncover any issues that may affect the health of the campaign.
We review the current Google My Business listing and use our own software to identify technical performance issues and penalties the account is currently experiencing or has previously faced. Our technical team assess the Google My Business listing content, reviews, and backlinks, providing detailed strategic insights and recommendations to improve the campaign.
We take the learnings from the SEO audit to craft a detailed strategy and campaign tailored to achieve the businesses online goals and enhance the user experience and conversion rate. Get a free SEO audit and strategy consultation now.
How does SEO work?
SEO is a two part process involving website updates (on-page activities) and increasing your online presence across the web (off-page activities). This comprehensive approach boosts the online reach of your brand, ultimately leading to top search engine rankings and increased conversions.
Strategy & Analysis
- Website analysis to review content and detect any problems with the website
- Strategic keyword search volume analysis (when selecting KWs)
- Google analytics setup and installation
- Link analysis
- Meta optimisation
- Page Tag, Title & Description Updating
- Code optimisation
- Image tagging
- Addition of .robots text (to tell Google robots to crawl your site)
- Sitemap implementation
- Adding SEO keywords to copy (if needed)
- SEO page content writing
- Link building
- Content creation
- Social media optimisation
- Directory submission
- Brand promotion
- Blogger outreach
- Search engine submission
- Manual ranking report generation (fortnightly)
- Social Bookmarking
- Multimedia submissions: video, image, Powerpoint, PDF (if material is provided)
- Press release submission (if material is provided)
Local SEO client success
I just logged on to Google Analytics and saw that we had a huge increase in website traffic over April compared to March. I've taken a look at where this traffic has come from and it's namely organic.
- Client from Health Industry