Marketing Automation and Email Solutions
80% of consumers are more likely to make a purchase from a brand that provides personalised experiences (Epsilon). Consumers want personalisation; are you providing it?
Opportunities to engage and convert website visitors using personalised marketing automation are endless. Product recommendations, personalised content, special offers, shopping cart abandonment, and lead nurture eDMs are just a few of the strategies available when it comes to marketing automation.
Email plays a central role in marketing automation by keeping users engaged, informed, and guiding leads through a lead nurture funnel that may eventually result in a purchase.
Whether you need regular email marketing or an enterprise level marketing automation strategy, we have the capabilities and expertise to craft and implement the right strategy to grow your business, drive engagement and conversion through email and automation.
Educate, inform and keep your brand top of mind with regular email marketing. Email direct marketing (eDM) is an effective and inexpensive way to stay in touch with current customers and connect with potential customers, generating valuable leads for your business.
Regular email marketing helps develop trust and nurture prospects toward conversion.
Many organisations and agencies don't take a strategic approach when it comes to database segmentation or email marketing, resulting in content-heavy messaging, disconnected designs and eDM campaigns that don't convert. Getting the right balance between design, content and calls to action is critical to achieving success through this channel.
At Sentius Digital, we strategise, design, write and implement email marketing and automation campaigns that are measurable and effective. We work with you to understand your database structure and online goals in order to develop an email marketing strategy that will get results. We create email campaign calendars mapping content themes and promotions over a period of time, and manage the process from design to delivery to ensure maximum impact and conversion.
CRM and marketing automation campaigns attract, engage, convert and nurture customers through each stage of the marketing funnel.
Many brands are so focused on off-page marketing activities, they overlook the opportunity to engage with website visitors in real time, provide personalised web experiences, and capture visitor information in order to nurture these visitors toward conversion.
Marketing automation can effectively automate the customer journey by delivering a sequence of on-site and off-site communications through a variety of channels, giving the user critical information they need in order to take the next step toward conversion. Marketing automation activities are often carried out on your website (onsite retargeting) and through a series of automated emails, and through other digital marketing channels such as paid social media, and remarkekting across the Google network.
Our automation strategies are designed to capture and engage website visitors at critical points in the customer journey and nurture them into loyal, high value customers. We spend time mapping the customer journey, defining critical conversion points on your website and segmenting your target customers in order to create the right strategy.
Our strategic expertise, combined with technical capabilities and in-house automation software result in high performing automation campaigns delivering measurable results and growth for our clients.
Lead scoring is a critical part of email and marketing automation, designed to gather information about a user and determine when and how to begin an automation sequence.
AI technology is used to track engagement, and when a contact reaches a certain score, an automation sequence is triggered, sending your contact the information they need – at the exact moment they’re interested.
Information can be sent to the contact, to pre-qualify their level of interested based on the engagement behaviour they demonstrate such as opening emails, revisiting the website, downloading forms and white papers or requesting a demo.
User behaviour and events create datapoints that can be used to deliver personalised messaging. This can include sending highly personalised emails or advertisements and follow-ups such as chat bots, onsite retargeting banners, and using the right call to action based on their lead score.
Sometimes referred to as exit intent technology, onsite retargeting is designed to contain and convert abandoning web visitors into leads, sales and signups. This technology provides additional conversion points for a potential customer to opt in to future communications from a business.
As the user moves to exit the site, they are presented with a targeted display offer. Our onsite retargeting software uses AI technology to serve the optimal message and offer to each user based on their browsing behaviour. Once a user opts in, they can be served a customised automation flow to guide them through the customer journey toward conversion.
How does Email & Automation work?
- Email marketing strategy
- Content writing, coordination, sourcing and placement
- HTML email design aligned to your brand identity
- eDM coding
- eDM testing, including spam testing
- CRM upload and distribution
- A/B split testing
- eDM Detailed Performance report against industry benchmark metrics and strategic analysis
- Website CRM integration
- Marketing automation strategy
- Email automation flows including copywriting, design and distribution
- Shopping cart abandonment strategies
- Lead nurture strategies
- Lead scoring
- Website chatbot implementation and configuration
- Onsite retargeting
- Database segmentation
- Offsite retargeting
Email & Automation client success
I am thoroughly impressed with the quality of the copy. This independent work here is very welcome and very credible work given I suspect you have never written about this before.
- Commercial Cleaning Client