What we offer as a digital agency
As a complete digital services agency partner, we have all you need to boost your online presence and deliver results, including SEO, paid search advertising, social media advertising, email marketing and automation, organic social media management, and website design and development.
At Sentius, we don’t outsource; all your campaigns are run and managed by Sentius. Our sages are experts in their respective areas, each able to set up strategic campaigns to service your business and brand’s objectives. As all of our digital services are under the same roof, we have an ideal environment for cross-service collaboration – this means digital campaigns managed by Sentius Digital are integrated and aligned across the marketing funnel, and not siloed.
As a ‘strategy first’, agency we are also results and performance driven. Campaigns we build for your business will follow best practice to ensure we get great results. As a Sentius Digital client you will receive over the top, transparent communications and reporting; including regular campaign performance reviews and 24/7 access to a personalised data performance dashboard, so you can monitor campaigns and results in real-time.
Strategy for digital campaigns
At Sentius Digital, strategy is our heritage and in our DNA, that’s why strategy is at the heart of everything we do. We are a ‘consulting agency’. We act as your consultants, ensuring every decision made in your digital campaigns is strategic and aligned to the desired outcomes.
Our process for developing digital strategies is intensive, enlightening, and inspiring – the outcome of this process is a strong strategy that clearly sets out how we can help you achieve your business goals. As a results-oriented agency, we will give you complete access to campaign results so you will see how our strategies are working in real time.
Every business is different; we tailor our strategies to suit your business’ specific market and needs; including digital marketing channel selection, digital transformation, digital roadmap development, communications, user experience, and customer experience strategies and plans.
Optimise SEO with Sentius Digital
All SEO campaigns at Sentius Digital have a ‘strategy first’ approach. Starting with a workshop-based strategy development process, we ensure we understand your business before conducting intensive research and creating a custom SEO strategy for your brand, the market, target audiences, business challenges, and online objectives.
We have a team of SEO strategists, content writers, and technical experts who can identify market opportunities and optimise your campaign for success through audits of your website and competitor research.
Sentius Digital SEO function is dedicated to ethical practices and following Google guidelines. As a full suite digital agency, we carry out all SEO activities in-house – this means our proprietary software, processes, and team of strategists, copywriters, and SEO experts all work together to deliver industry-leading results for our clients.
A digital agency with paid search advertising expertise
Our integrated approach to paid search advertising as an agency will see your brand’s awareness and conversion grow. Sentius Digital have an experienced paid media team dedicated to growing your brand’s online presence and profits.
The strategic approach we take to creating and maintaining paid search campaigns will generate awareness, leads, and sales for your business. Our paid search services include Google Ads search, shopping, display, remarketing, and Microsoft ads.
Paid social advertising to boost online presence
Building powerful, targeted social media ad campaigns is one of Sentius Digital’s greatest strengths. Our campaigns achieve brand awareness, engagement, and conversion. We specialise and build ads across all the social platforms your ideal audience is on, including Facebook, Instagram, TikTok, LinkedIn and Twitter.
Our strategy first approach to paid social media advertising achieves cut through and amplifies brand messaging in the increasingly complex social media ecosystem. We are a digital marketing agency that focuses on the broader customer journey; strategising where social ads fit into your digital marketing mix and creating the right breakdown between your various social channels to achieve your business goals.
Email and automation for marketing success
Customers desire personalisation, email marketing and automation is a great way to achieve it. The opportunity to engage and convert website visitors through personalised email automation is great – from product recommendations to special offers, email marketing can lead a customer down the marketing funnel.
Keeping customers engaged, informed, and guiding leads is the central role emails can play. Sentius Digital can create email strategies that build personal connections with your customers and lead to more sales.
We have the in-house capabilities and expert team you need to craft and implement the right email strategy for your business. Work with us to grow your business through email and automation.
Content & organic social media marketing to improve digital presence
We create digital content strategies, including for social media and SEO, that will enhance your online content by making it consistent, engaging, and optimised. Headed by our in-house content team, we can create and implement content strategies that will distinguish you from your competitors.
Social media sites are the ideal platform for you to use to reach and connect with your audience, and Sentius Digital can create strategies to help optimise your social profile and performance. We have a proven track record of successfully managing brands on social media and building engaged online communities.
Our social media strategies are platform specific yet cohesive, keeping your brand identity consistent while still following the best practice for each site. Like everything Sentius Digital does, our social media strategies are aligned to your business objectives to help you achieve success.
We used paid and organic social media to shape perceptions and positioning for Carpet Call.
- Paid meta campaigns targeted at new customer interest segments.
- Organic meta campaigns targeted at existing and growing follower base to help reposition brand image.
Cheap as Chips
The business was not ranking well enough organically for the vast majority intent-based search terms reflecting potential customers.
- Enterprise level SEO strategy (567 keywords targeted)
- Programmatic SEO support strategy (300 new pages created)
Search strategy to capture intent-based customers cost efficiently (SEO, Google Search Ads & PMAX campaigns).
Continued testing an optimisation of these campaigns has seen continued growth of the performance of the campaign.
Achieve mass market brand awareness, for a completely new brand to a competitive industry. Connect with customers, whose brand loyalty resided with acquired brand(s). Generate attributable conversions from Paid Search campaigns.
Grow awareness of Urban Rest as a relatively new provider of long stay accommodation options for travellers – B2C and B2B.
- Review of existing campaigns with 1.4K account updates made.
- Search strategy to capture intent-based customers cost efficiently.
Wattle were self managing their Google Ads campaigns and had reached a point of being unable to achieve the desired rate of growth. Wattle had calculated that a 300% return was necessary to be able to hire staff and scale the business for further growth.
We optimized the Google Ads campaigns, through the effective use of Pmax campaigns.