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Targeting is crucial in social media because it ensures that ads are shown to the right people, leading to more meaningful interactions and higher ad performance. By reaching the intended audience, marketers can avoid wasting resources on irrelevant users and focus on those most likely to convert. Targeting also enables personalized messaging, fostering a stronger connection between brands and consumers, which ultimately boosts brand awareness, loyalty, and overall marketing effectiveness. 

Generation Z is the newest generation of consumers – the youngest members of this generation are teenagers and the oldest are full-grown adults (in other words, university educated with full-time jobs).

In the competitive landscape of marketing agencies, the quest for new clients often takes centre stage. However, what sets exceptional agencies apart is their ability to say no.

In today’s competitive marketplace, it is more important than ever for businesses to build a strong brand and a well–executed performance marketing strategy.

Threads is the newest text-based social media platform and Meta’s answer to Twitter (more on that later). We’ve all heard about it and the question on everyone’s lips is “Will Threads be the next big thing?”.

In the ever-evolving landscape of business and consumer preferences, brands play a crucial role in shaping the choices and perceptions of the audience. A successful brand captures attention, establishes trust, consistently delivers on its promises and stands the test of time.

Imagine constructing a house without a blueprint. It would be a chaotic endeavour – to say the least, lacking direction and coherence. Similarly, building a business without applying the fundamentals of marketing strategy is akin to embarking on a journey without a map.

Whether a business operates in one location or multiple, a well-executed local SEO strategy can significantly enhance its potential for success. Therefore, businesses should not overlook the importance of local SEO and should strive to incorporate it into their overall marketing strategy.

Retargeting has become an indispensable part of modern digital marketing, allowing businesses to reconnect with potential customers and drive conversions. However, while retargeting is widely understood, implementing creative and innovative strategies can increase its effectiveness.

Brand awareness builds trust and credibility in consumers, as well as differentiates ‘who you are’ from your competitors. These are ingredients to increasing your sales, ROIs (Return on Investment) and setting your business on a long-term path to consistent growth.