Google Ads - you can’t avoid them if you want to run a successful business in today’s climate! In this blog, we’ll provide a quick overview on Google Ads and share five of the biggest budget drainers we regularly see when it comes running pay-per-click (PPC) campaigns.
Many brands overlook LinkedIn as an influential and impactful social media platform, but the truth is the trendy trio - Facebook, Instagram and TikTok - are really just the ugly stepsisters of LinkedIn; they get all the attention, content and engagement, but they’re don’t always provide the best results fo
A little business competition is healthy - in fact, having numerous competitors means that your product or service is in demand or popular. Competition is also what propels us to work harder and find innovative ways to make our brand to stand out.
Is your online store attracting traffic but not making as many sales as you hoped? Are you experiencing a large number of drop-offs? Maybe you’re making some sales but not seeing month-on-month growth?
Marketing and Digital Marketing are understood and used regularly by brands and businesses of all sizes looking to increase sales or heightened brand awareness. Remarketing, on the other hand, is a little more complex and not as widely understood and used.
With a majority of marketing and sales activities now being conducted online, having a strong and consistent presence has never been more important.
You will have seen the news surrounding Elon Musk’s multi-billion-dollar takeover of Twitter, it’s been very hard to miss. It’s important for us to talk about for two reasons:
1. It’s a great case study on the volatility of social media
Sentius Group has announced the purchase of the shareholding and intellectual property of Sydney based digital agency, SEO Shark, which also markets under the brand Shark Digital.
Like fashion trends, digital marketing trends come and go – so as a business it’s important not to get too caught up or distracted by these and risk losing your strategic direction and focus.
