Generation Z is the newest generation of consumers – the youngest members of this generation are teenagers and the oldest are full-grown adults (in other words, university educated with full-time jobs).
In the competitive landscape of marketing agencies, the quest for new clients often takes centre stage. However, what sets exceptional agencies apart is their ability to say no.
In today’s competitive marketplace, it is more important than ever for businesses to build a strong brand and a well–executed performance marketing strategy.
Threads is the newest text-based social media platform and Meta’s answer to Twitter (more on that later). We’ve all heard about it and the question on everyone’s lips is “Will Threads be the next big thing?”.
In the ever-evolving landscape of business and consumer preferences, brands play a crucial role in shaping the choices and perceptions of the audience. A successful brand captures attention, establishes trust, consistently delivers on its promises and stands the test of time.
Imagine constructing a house without a blueprint. It would be a chaotic endeavour – to say the least, lacking direction and coherence. Similarly, building a business without applying the fundamentals of marketing strategy is akin to embarking on a journey without a map.